UNCOVERING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant risk to advertisers and publishers alike. Advertisers waste billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, developers have developed sophisticated detection methods. This artic

Banner ads are a ubiquitous form of online advertising that typically appear at the sides of web pages. These rectangular advertisements serve graphical content to attract visiting customers. Banner ads are known for their extensive visibility and power to consistently market products or services. They commonly utilize attractive designs and persua